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Local radio station KRML announces frequency switch from 102.1 FM to 94.7 FM to improve coverage and fidelity

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March 03, 2020
The only family-owned, locally curated music station on the Central 
Coast has moved up by sliding down the FM dial to improve its coverage and fidelity! 

Beginning Feb. 1, KRML moved from 102.1 to the more listener-friendly 94.7!

“The ferverence and support of KRML listeners since it’s flip has been 
overwhelming. We’ve been working hard with authorities and experts for years to 
better serve this community and this move will be a tremendous improvement to 
do so!” Jeff White (GM of KRML)

KRML promised to reinvigorate local radio in 2011 when the late Scot McKay 
purchased the station out of bankruptcy. Born and raised in Evanston, Ill., McKay grew 
up on old-school radio, such as the legendary WXRT, where stations with colorful disc 
jockeys broke new music and engaged the public. Unfortunately, investment banks and 
private equity took control of a majority of the radio industry, and stations soon found 
themselves under the pressure of “corporate efficiencies.” Consequently, that eroded 
much of the heart and soul of radio. McKay mourned that loss and wanted the iconic 
call letters KRML to resonate again with local listeners. 

In October 2012, the station made famous in Clint Eastwood’s directorial debut “Play 
Misty for Me” dropped jazz in favor of the eclectic and inclusive Triple A format. 
Listeners heard live local voices, local musicians, important local events and issues, 
limited commercial breaks and innovative programs such as Pub Talk at Peter B’s 
Brewpub and the celebrated ‘Live in the Vines’ concert series at Folktale Winery!

KRML, ‘The Locals Radio Station for the Monterey Bay’, has routinely won Best Radio 
Station from readers of the Monterey Weekly, with Jeff White earning recognition as 
Best Local DJ, as well as nominations for National Triple A Station & Program Director 
of the Year by FMQB. Although popular operating at 102.1 FM, KRML suffered limited 
reach and “dead zones” due to terrain and adjacent frequencies. McKay passed away in 
2013, but the family retained ownership, operating under the McKay Group. The move 
to 94.7 shows the family’s commitment to make KRML stronger and even more relevant 
in the Monterey Bay community!

“In an era where a station as local and unique as KRML is an anomaly, we are 
more than excited for this next step in its evolution. We will to continue to uphold 
our mission of serving this amazing community with an eclectic mix of music and 
an unwavering commitment to all things local with an even better signal on the 
FM dial!” Jeff White (GM of KRML)
Jeff White, General Manager, (831) 620-7374