During times of economic hardship and fluctuation, businesses must take measures that will help them stay afloat and eventually flourish. Utilizing your website is an extremely effective way to do this. With some simple, cost-effective changes, you can make your small business stand out and increase your chances of success in the future. The Carmel Chamber of Commerce has put together several moves you can consider for your website to do just that.
The first step toward updating your website should be ensuring accessibility for all users. This includes optimizing images, videos, and other content so they are viewable on different types of devices as well as different browsers. Additionally, it’s important to make sure that the font size and colors used on the site are easily readable by those with various types of vision impairments. By doing so, you can make sure that everyone has access to your site and the services you provide.
Add An Updated Blog
Blogging is a great way to engage with current customers while also attracting new ones. Creating blog posts related to your industry will help keep people informed about news or trends related to what you offer while also providing an opportunity for customers to get their questions answered or voice their opinions. Additionally, blogs can help boost SEO rankings, as search engines tend to favor websites with fresh content regularly added.
Add Informative Customer Reviews
Customer reviews are one of the most powerful marketing tools that small businesses have at their disposal today. Most customers look up reviews before making a purchase, and if they see positive customer experiences written by real people, it's more likely they'll become a paying customer themselves. Allowing your customers to post reviews on your website promotes trust in potential buyers, which could mean more sales for you in the long run.
Use PDF Tools To Get Secure Signatures
Using PDFs on certain pages helps protect both businesses and customers alike, especially when it comes to protecting sensitive information or data like passwords, signatures, or credit card numbers. Not only that, you can obtain that information through an easy-to-use tool on your site. This could help when you need to have a customer fill out and/or sign a form.
Optimize Your Site
Using keywords correctly on pages throughout your website is essential when trying to boost visibility online. Implementing SEO best practices such as using keywords in headlines, meta-descriptions, and ALT tags on images and URLs will help ensure that search engines rank your pages higher than your competitors. This could lead to more traffic being driven toward your site.
Link To Your Social Media Pages
Linking social media accounts such as Facebook or Instagram onto your website creates a strong connection between these accounts and potential customers who visit the page. This allows them one-click access straight from the homepage. It's a great way for current customers to get notifications about upcoming promotions or events related to what you offer, which could lead to more sales for you in return.
Learn A New Skill Set
If there are broken links or outdated information found on any page within your website, it’s important that these issues are addressed quickly so that visitors don't experience any problems when browsing through them. Learning basic coding skills such as HTML/CSS can help address any problems associated with broken pages so that everything looks perfect once. This will increase conversions significantly over time.
In uncertain economic times like these, making changes to your small business website is key if you want it to stay relevant in today's digital age. By ensuring accessibility across devices, linking your social media accounts, and utilizing PDF tools for security, you can make sure that your website is optimized for sales and conversions no matter what's going on with the economy. It's also a good idea to use data analytics tools to make sure your changes are well-received.
The Carmel Chamber of Commerce can help your small business stay on track with the various resources we offer. Consider joining today!