Assistant Tasting Room Manager

Job Summary

The Assistant Tasting Room Manager supports the daily operation of the tasting room, including guest hospitality, wine club memberships, team support, and event coordination. This hands-on role combines guest service with administrative work, social media, promotions, and program support to enhance the guest experience and contribute to the winery’s success.

Key Responsibilities

• Assist with daily tasting room operations, including guest service, tastings, reservations, wine sales, and opening and closing procedures.

• Support and guide tasting room staff to help maintain consistent, attentive service. Directly supervise approximately five staff members.

• Monitor and respond to tasting room emails, including reservation requests, customer questions, and event inquiries.

• Support wine club enrollment and member communications, account updates, order customization, pickups, and shipping inquiries.

• Process orders and maintain accurate customer records in Commerce7.

• Create and coordinate social media content featuring the winery’s wines, tasting experiences, events, and promotions.

• Help plan promotional campaigns that encourage tasting room visits, wine sales, and wine club membership.

• Assist with planning and running wine club pickup parties, pop-ups, wine dinners, and other special events.

• Coordinate event details, including reservations, guest lists, staffing, setup, vendor communication, and cleanup.

• Help maintain wine inventory, tasting supplies, merchandise displays, and a clean, welcoming tasting room.

• Work with the Director of Hospitality and winery team to support sales goals and strengthen guest and member relationships.

• Address guest questions, concerns, and service issues professionally, referring complex matters to the Tasting Room Manager as appropriate.

• Follow and reinforce established policies and applicable requirements for responsible alcohol service, age verification, cash handling, and tasting room operations.

• Assist with point-of-sale transactions, register reconciliation, cash handling, and end-of-day procedures.

• Communicate effectively with coworkers, management, guests, and vendors.

• Manage time effectively, work independently, maintain open communication with the team, and arrive reliably and on time.

• Perform other duties as assigned.

Knowledge, Skills, and Qualifications

• Experience in a guest service, hospitality, or related role.

• Strong communication, organization, and customer service skills.

• Strong people management and team leadership skills.

• Comfort using email, basic computer programs, social media, and point-of-sale systems.

• Ability to work independently and as part of a team.

• Availability to work full time, including weekends and occasional evenings.

• Commerce7 experience, or experience with a similar customer management and sales platform, is helpful.

• Wine knowledge or winery experience is helpful.

• Experience supporting events, promotions, social media, or membership programs is helpful.

• Formal hospitality or service training is helpful.

Typical Working Environment

Work takes place indoors and outdoors and may involve periods of physically demanding activity in varying weather conditions. The role may involve exposure to sulfur dioxide and carbon dioxide.

Equipment and Tools

A computer, phone, point-of-sale system, glassware, and other equipment used in a kitchen or service environment are used frequently.

Physical Demands

Constantly (more than 66% of the time): Standing, bending, squatting, walking on level, uneven, and slippery surfaces; grasping and holding; fine hand dexterity; repetitive hand and foot movements; using a keyboard or ten-key; lifting or carrying up to 50 pounds; and pushing or pulling up to 100 pounds.

Frequently (34–66% of the time): Reaching over the shoulders or head, reaching outward, and sitting.

Occasionally (1–33% of the time): Lifting or carrying up to 100 pounds; driving a standard transmission vehicle; climbing, crawling, and kneeling.

Hours of Work

This full-time position works the hours needed to meet business needs and complete job duties. Work may include days, evenings, nights, weekends, and holidays. Meal and rest breaks are provided in accordance with company policy and the Employee Handbook.