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Marketing Director - Carmel Plaza

Carmel Plaza
Job Description
Job Title: Marketing Director – Carmel Plaza
Reports To: General Manager – Carmel Plaza
Position Objectives:   This position is responsible for development of all marketing efforts to drive awareness, impact tenant sales and support overall business objectives of the shopping center.
Key Accountabilities:
  • Create, develop and implement an annual marketing plan and budget consistent with property and Owner objectives
  • Manage marketing income and expenses, including monthly reforecasting and annual reporting
  • Develop effective advertising plan, including media placement, creative production, sales impact and tenant cooperative initiatives
  • Develop and execute special events and promotions that positively impact tenant sales and traffic
  • Initiate partnerships and sponsorships which enhance the image of the property in the community
  • Develop strategies to target key audiences including local, regional and visitor markets
  • Cultivate and capitalize on signature local events including relationship building with hotels, golf resorts, tour operators and Visitor Bureaus
  • Formulate strong media relationships in support of public relations, creative production and co-sponsorships
  • Develop and coordinate strategic social media platforms, website and retailer promotions within these programs
  • Manage and enhance gift card program
  • Support leasing efforts through collateral materials, photography, signage and visual displays
  • Participate in tenant meetings, staff meetings, Civic, Chamber and Visitor Bureau meetings
Public Relations / Tenant Relations
  • Cultivate partnerships with key community groups on behalf of the property
  • Maintain an up-to-date media roster to build a PR network and maximize media exposure
  • Coordinate distribution of press materials and follow up opportunities
  • Establish strong tenant communication and partnerships that support tenant sales and success
  • Assist with tenant visual merchandising
  • Support retailer special events and sales promotions through website, social media platforms and cooperative programs
  • Secure tenant participation in all special events and sales promotion efforts
  • Track tenant sales to quantify special event effectiveness
Skills / Requirements
  • Bachelor’s degree in Marketing/Business Administration with minimum five years’ experience in retail / shopping center marketing management preferred
  • Proficient computer skills, including Microsoft Office suite (Word, Excel, Power Point, Outlook), desktop publishing and mobile technology solutions
  • Flexibility to work evenings or weekends to execute special events
  • Excellent oral, written, organizational, interpersonal and presentation skills
  • Excellent working knowledge of social media programs and web-based platforms such as Facebook, Twitter, Instagram, etc.
Applicants must go onto the Cushman & Wakefield website to apply.