Personal Branding Workshop for Carmel Chamber Members

This workshop, taught by Lesley Everett founder of Walking TALL, will be offered exclusively to Chamber members, but you have to act fast! There are only 20 spots available.

Aimed at – small business owners, entrepreneurs and those wishing to further develop their careers.

This half-day workshop will cover how to define, clarify, package and project your personal brand in a way that reinforces your company brand authentically. Today the personality of your company brand is what differentiates you and builds your reputation, and is therefore a vital element to add to your marketing and people development strategies.

Walking TALL are specialists in supporting individuals to develop their own personal brands in business, and offer training and coaching programs that provide you with a strategy to stand out from the crowd.
Content:

• How YOU are the company brand today
• How conscious management of your personal brand supports business and career progression
• Defining the authentic core of your personal brand
• Clarifying your value set
• What do you want to be well-known for?
• Managing the perception gaps and strengthening self-awareness
• Enhancing your personal confidence in your brand so you can project it consistently and confidently
• The Espresso Effect and your ‘back-story’
• The power of a positive first impression
• Building and sustaining your professional credibility
• Creating a visibility plan and an effective focused network
• Raising your brand profile
• A solid brand development framework

• Practical framework for on-going personal brand development
• Strategy for managing your profile & visibility, authentically
• True confidence and self-belief in your brand and what you bring
• The inspiration to take conscious control of your brand and reputation